Telemarketing - What it is and why would you use it.
Well, telemarketing is an old (as the phone itself) venue of marketing to the public through a telephone
call.
The idea is to call a prospective customer, talk over the phone with them, and try to sell or schedule a sale appointment.
There is a huge challenge in any other marketing avenue, that does not exist in telemarketing: The challenge is that
The customers are the prosecutor, the judge and the executor...
When subjected to a commercial or an advertisement, or a visit to a website, a customer would form an opinion about the subject based on their mood, time of the day, the color of the fonts, or any other irrelevant parameters.
They'll say: No (and rarely thank you) I don't need/want it.
As we say, the client become your Judge, Prosecutor and Executor, and you must accept the verdict, absent in your own trial, defenseless and muted. Horror...
But it can be different.
With the use of Telemarketing.
A live person is talking to another live person. A conversation between people. That lays a whole different perspective to your marketing effort.
The telemarketer can channel the conversation flow towards successful sales by taking into consideration the client's reaction, voice, or mood. He can consider financial information, gender and age and can use different techniques and present the product's advantages to the client, thus dramatically increasing the odds of a happy ending to the conversation, I.E. a successful sale.
Telemarketers can apply personal pressure and play a wide array of psychological techniques that can change a person's mood, make them better understand their advantages, and eventually buy the product based on educated decision.
When using telemarketing, a deal may be closed that same day, no need to wait for advertising to be published, or for people to respond to the ad.
Marketing manager can adjust the opening speech and approach to the client as he goes, in real time, as telemarketers are calling all day long, and the results can be measured and checked in real time.
The table below can compare the advantages of Telemarketing and other sales methods.
| Telemarketing. | Sales Methods Other Than Telemarketing |
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Now, that you know better, Picture yourself enjoying telemarketing benefits...